The Golden Circle

My most requested leadership training is centered on a foundational principle that most people don't have a firm grasp on: purpose.


I have spoken to over 50,000 people this year and when I asked, "Who here can articulate their purpose?" less than 500 hands have gone in the air. My next question is always, "If we don't know why we do what we do, then how can we know if how we're living our lives or what we are doing is right?"


Living a purpose-centric life, one in which we make decisions that move us further towards a specific end-in-mind sounds simple, but how can we make this actionable?


Simon Sinek is a speaker and leadership author that created a model to help us do just that.


He calls this model "The Golden Circle."

He portends that most people operate from the outside in. They decide what they're going to do, how they're going to do it, and then if questioned or pressed, why they did that thing.